Tuesday, 27 May 2014


My recent visit to the Educational Technology Division's workship yielded an introduction to this multi-modal literacy game known as Admongo. I believe it stands for Advertisement Monger and targets children from grades 3 to 9 to equip them with the critical thinking skills to be able to navigate through today's media rich world.

For instance, how do they know that an advertisement is biased? How do we ascertain if it is reliable and therefore trustworthy?

Funded by the Federal Trade Commission, it is an interactive website that teaches core ad literacy concepts through an entertaining game with multiple levels and challenges. The game is working its way into classrooms and libraries to assist children in learning this core, 21st century skill.

For lesson plans and materials, visit Admongo



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